From conferences to product launching and all the things in between, occasion planning professionals are discovering new methods to arrange, plan, and promote their occasions with the assistance of social media. Lets give attention to the instruments obtainable now.
Fb has over 350 million customers worldwide and has two nice instruments for promotion: Fb Occasions and Fb Fan Web page.
Fb Occasions help you promote utilizing your social community of buddies. It additionally permits you to make it a non-public or public occasion and provides a number of folks the best to be directors on the positioning. I just lately coordinated an occasion and we had 21 directors which allowed us to ask over 2,100 folks. We had over 345 RSVP – a implausible testimony to the ability of Fb! Fb Fan Web page is a web page devoted to your organization. It permits you to create buzz round your assembly or soiree, and hold potential attendees up-to-date on new and attention-grabbing bulletins throughout the firm.
LinkedIn is the primary device utilized by enterprise professionals. It additionally has an Occasions web page the place you might invite as much as 50 of your connections. It doesn’t permit for multiple administrator however it does have a pleasant characteristic that Fb doesn’t; it offers you a URL hyperlink that you may e mail to anybody, so long as that individual has (or will generate) a LinkedIn account.
LinkedIn additionally has many teams and occasion planning skilled can use LinkedIn to seek out the proper venue, company audio visible, convention tools rental. You title it, and if you’re in the best group, you may in all probability discover it.
Twitter is a micro running a blog system, restricted to 140 characters, that can be utilized to advertise the occasion and stream info whereas the occasion is occurring. It’s completely different than Fb and LinkedIn, as a result of there could also be those that observe you that you just have no idea and that’s okay. It’s most successfully used to hype the occasion for the few days prior to begin, and throughout the occasion your attendees can tweet in regards to the what they’re doing.
Foursquare is a geolocation platform. It permits an occasion planning skilled to create a badge that may function a cross to a particular VIP occasion. Insert a tip in regards to the occasion or make a advice on issues to do or see to attendees.
YouTube is the world’s hottest on-line video group, permitting hundreds of thousands of individuals to find, watch and share originally-created movies. YouTube offers a discussion board for occasion planners and their attendees to attach and be told in regards to the assembly.
The objective of social media is to have interaction attendees in a dialog earlier than, throughout, and after the occasion. It is not nearly selling the occasion however making social media a part of the occasion. Wish to chat? Comply with us on Twitter – we would love to listen to from you about occasion planning.